For this three-month contract, I was brought in to give Fuller Flowers, a bespoke Vancouver florist, a complete digital refresh — and make their online presence feel as beautiful as walking into their shop.

The brand words were **grandeur, decadence and luxury**, so that became my starting point. I pulled the beautiful wallpaper from the shop interior into the Shopify website and graphic design, creating a visual thread between the physical space and the digital one. I refreshed the website, refined the copy and social bio, and streamlined the branding, graphics and editing style across their online platforms so everything finally felt like it belonged to the same brand.

I also worked alongside a professional photographer to art direct and design their social content, and took the brand offline with print materials and creative direction for trade shows. From booth styling and tablescapes to floral details and a custom flower napkin fold, I pulled from my background in styling and hospitality to help make the experience feel every bit as elevated in person.

The result was a much more cohesive Fuller Flowers — opulent, considered and unmistakably them, wherever you found them.