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JENNIFER
SUGARMAN
STUDIO

YOU'RE INVITED

TO WORK WITH ME

I love the burn more than anything when it comes to nightlife. I hold core memories from 2013 & 2015 that changed the course of my life.

I’ve had a series of financial struggles over the years since 2020 that has affected my ability to spend on attending festivals and travel of this calibre, but I still hope one day to revisit the dust, along with my husband to show him the magic.

I share this because the playa is a special place, one that cracks you open, one that you don’t need to document in the present moment. Of course, take photos and videos, save them for next week when it’s over and you’re reminiscing.

In the meantime, make memories and be present, otherwise you might miss something while your head was down in your phone.

Disconnect to reconnect.

Happy Burn. 🔥

#burningman #burner #truthbomb #nightlife #festivals

I love the burn more than anything when it comes to nightlife. I hold core memories from 2013 & 2015 that changed the course of my life.

I’ve had a series of financial struggles over the years since 2020 that has affected my ability to spend on attending festivals and travel of this calibre, but I still hope one day to revisit the dust, along with my husband to show him the magic.

I share this because the playa is a special place, one that cracks you open, one that you don’t need to document in the present moment. Of course, take photos and videos, save them for next week when it’s over and you’re reminiscing.

In the meantime, make memories and be present, otherwise you might miss something while your head was down in your phone.

Disconnect to reconnect.

Happy Burn. 🔥

#burningman #burner #truthbomb #nightlife #festivals

This room has brought us so much joy and so much pain in the last 5 years. 🧸❤️🥀🌹

First year building it — construction headaches
Second year operating with joy (and stress) & hosting our wedding
Third to fifth year — fighting for our reputation & financial losses

Osita was a dream come true, and it was gone just as we started to see the fruits of our labour — a thought trustful business partnership gone terribly sour.

We were married, August 20th, 2022. ✨
Yesterday was our 4th wedding anniversary.

We held our reception in this room.
We held each other in this room.
We laughed and we cried in this room.
Our families gathered together for the first time.
Our friends frequented this room.

It’s been 3 years since we last stepped foot in this room. And these photos have been too painful to share.

On August 5-7th, 2026 we spent 3 days in the BC Supreme Court to fight for justice for the loss of our business on Commercial Drive, and now we patiently wait weeks to months for the judges verdict.

This week I was so sick I was hospitalised, letting go of the stress that Osita has caused us has been a mental and physical journey the last two weeks, but also throughout of our entire marriage.

Having to scramble to find a new lawyer only 3 weeks to our court date didn’t help, but in the end was a blessing from the gods.

Not exactly the path we thought we’d be on as newly weds, but one that we worked through together, that made our marriage stronger than ever.

Small business is a wild ride.
Make sure you truly know who you’re signing paperwork with.
Money changes people in awful ways.

In sickness and in health
In business and in life

Jesse, I love you more than yesterday, but not as much as I will tomorrow

xo Osita

#littlebear @live.at.osita

This room has brought us so much joy and so much pain in the last 5 years. 🧸❤️🥀🌹

First year building it — construction headaches
Second year operating with joy (and stress) & hosting our wedding
Third to fifth year — fighting for our reputation & financial losses

Osita was a dream come true, and it was gone just as we started to see the fruits of our labour — a thought trustful business partnership gone terribly sour.

We were married, August 20th, 2022. ✨
Yesterday was our 4th wedding anniversary.

We held our reception in this room.
We held each other in this room.
We laughed and we cried in this room.
Our families gathered together for the first time.
Our friends frequented this room.

It’s been 3 years since we last stepped foot in this room. And these photos have been too painful to share.

On August 5-7th, 2026 we spent 3 days in the BC Supreme Court to fight for justice for the loss of our business on Commercial Drive, and now we patiently wait weeks to months for the judges verdict.

This week I was so sick I was hospitalised, letting go of the stress that Osita has caused us has been a mental and physical journey the last two weeks, but also throughout of our entire marriage.

Having to scramble to find a new lawyer only 3 weeks to our court date didn’t help, but in the end was a blessing from the gods.

Not exactly the path we thought we’d be on as newly weds, but one that we worked through together, that made our marriage stronger than ever.

Small business is a wild ride.
Make sure you truly know who you’re signing paperwork with.
Money changes people in awful ways.

In sickness and in health
In business and in life

Jesse, I love you more than yesterday, but not as much as I will tomorrow

xo Osita

#littlebear @live.at.osita

The main reason hardly anyone’s come to visit us yet on Vancouver Island….

@bcferries

#vancouverislandlife #islandlife #entrepreneurship #hospitality #branddesigner

The main reason hardly anyone’s come to visit us yet on Vancouver Island….

@bcferries

#vancouverislandlife #islandlife #entrepreneurship #hospitality #branddesigner

Hands up if this is you! 🙋‍♀️

yeah, me too….

I’ve spent the last few years building other business’ brands online that I didn’t leave any room to build my own.

I also didn’t know what to post, it all felt so time consuming and draining and not moving the needle, so I’d just share my weekend adventures.

I was embarrassed that the vibe of my feed didn’t match my handle, that my bio didn’t match what I was sharing. I was half set up for business, but left my content behind in my personal page land.

If you get that feeling too when people ask for your page info, then listen up, I’ve built something to help you put all the pieces together. Something that combines every course, masterclass and podcast I’ve ever listened to or taken, along with my many years of design experience. Stay tuned because it’s launching soon.

#entrepreneurship #brandingdesigner #smallbusinessowner #hospialitylife #nightlife

Hands up if this is you! 🙋‍♀️

yeah, me too….

I’ve spent the last few years building other business’ brands online that I didn’t leave any room to build my own.

I also didn’t know what to post, it all felt so time consuming and draining and not moving the needle, so I’d just share my weekend adventures.

I was embarrassed that the vibe of my feed didn’t match my handle, that my bio didn’t match what I was sharing. I was half set up for business, but left my content behind in my personal page land.

If you get that feeling too when people ask for your page info, then listen up, I’ve built something to help you put all the pieces together. Something that combines every course, masterclass and podcast I’ve ever listened to or taken, along with my many years of design experience. Stay tuned because it’s launching soon.

#entrepreneurship #brandingdesigner #smallbusinessowner #hospialitylife #nightlife

This year I learned that following TikTok trends don’t put bums in seats, but showing community initiative and asking for input does.

People love to share their opinion about your business whether you want to hear it or not. You want to create a storm online? Ask for people’s opinions. This comes with a warning – must have thick skin.

You must also be able to clearly stick to your vision. Kindly thank people for their input, ignore the haters, keep calm and carry on.

This is one of the main reasons why I haven’t put myself out there online. I’ve been super scared of push back, of not being good enough, of judgement, of even showing up for myself, even if it’s to support myself and my family. It felt much safer to hide and not post.

But the invoices keep piling up and they keep coming back every month even when you paid them the last month – it’s a funny thing really, oh you again old friend! Time to grow.

So what do you think of this content shift so far? Do you like it? I sure hope you do. I hope you’ll soon find it helpful to help your small business.

From one small business owner to another, I see you, keep going. And if you need help, I’m building something to do just that – stay tuned.

#smallbusinessowner #smallbusinessbranding #brandingdesigner #branding #hospitality

This year I learned that following TikTok trends don’t put bums in seats, but showing community initiative and asking for input does.

People love to share their opinion about your business whether you want to hear it or not. You want to create a storm online? Ask for people’s opinions. This comes with a warning – must have thick skin.

You must also be able to clearly stick to your vision. Kindly thank people for their input, ignore the haters, keep calm and carry on.

This is one of the main reasons why I haven’t put myself out there online. I’ve been super scared of push back, of not being good enough, of judgement, of even showing up for myself, even if it’s to support myself and my family. It felt much safer to hide and not post.

But the invoices keep piling up and they keep coming back every month even when you paid them the last month – it’s a funny thing really, oh you again old friend! Time to grow.

So what do you think of this content shift so far? Do you like it? I sure hope you do. I hope you’ll soon find it helpful to help your small business.

From one small business owner to another, I see you, keep going. And if you need help, I’m building something to do just that – stay tuned.

#smallbusinessowner #smallbusinessbranding #brandingdesigner #branding #hospitality

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JOIN THE PARTY

@jennifersugarman.studio

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