Emporia has been my biggest brand build to date — quite literally from the ground up. As a family business, I was involved in creating the physical space itself, from renovations, painting and upholstery to designing and maintaining the patio garden, while simultaneously building the entire brand and digital presence around it.

I created the visual identity, website and complete digital landscape, along with menus, promotional materials and event assets. I oversee the brand photography and photo editing, creating much of the imagery used across our website, social media and marketing. I also oversaw the exterior signage, prepared production-ready artwork, and coordinate directly with local printers for menus, posters and other physical brand materials.

Today, I continue to oversee Emporia as Marketing & Brand Coordinator, working closely with my husband, who heads up operations, to develop campaigns and promote the venue’s evolving programming. I manage social media, event marketing and promotional assets, maintain the integrated marketing calendar, and develop campaign briefs for seasonal programming, partnerships, special events and corporate sales.

I also coordinate our contracted TikTok Manager & Video Editor, providing campaign priorities, messaging, brand direction and creative briefs to keep content aligned across platforms.

It’s an ongoing exercise in what I love most about branding — making sure the physical space, photography, digital presence, marketing and customer experience all feel like they’re part of the same world.